Thursday, December 13, 2012


What is your 2013 Social Media Strategy?

What?!  You don't have one!  Well, thank goodness you have me!

First step!
Do a Social Media Audit.  What did you do in 2012?  What worked and what didn't?
To find out who's been talking about you and sharing your content, try searching your name on
Google alerts or
do a public search on Facebook and Twitter.

That will give you some idea on who you are reaching and what type of things are drawing the most interest.  Numbers are not everything, but they are a start!

Next, set some goals!  (Where have you heard that before!)
Look at how many followers you have right now on Twitter, Facebook, LinkedIn, Instagram, your blog, etc. Then decide how many you want to have by this time next year.  Go ahead, throw a crazy number out there....because that's how we roll here at Go.

Remember if you fail to plan, you plan to fail!

That's is all for now my students, your lesson on Social Media "content" will be coming soon, so stay tuned!