Tuesday, November 15, 2011

What They Said About You Today

Today the second largest company in our market made a big announcement.  A company of 500+ agents was forced to respond to how you are serving clients and changing the service model in our area.  Here's what I heard them say about Go real estate agents:

  • They're ahead of us in technology; we better imitate. 
  • They're ahead of us in energy; we better step it up. 
  • They're ahead of us in innovation; we better hire a consultant. 
  • We like our agents, but not enough to transfer ownership.  

As I thought about this announcement from a company perspective, here's my conclusion.  They can buy all the product that comes out of Cupertino or Redmond, but we have the secret weapon.  It's never about the technology; its always about the people.  You, the Go Agents, are distinct in attitude, learning ability, and adaptability.  You got skillz; you got swagger.
YOU. GOT. GAME.  

Today the competitor responded to what we're already doing to innovate and change how real estate is done.  Feel good about that.  You're out front.

KW