Friday, June 24, 2011

Go Believes in Fair Housing


Fair Housing is about more than a logo that we slap on our marketing materials. Fair Housing is a way of life at Go Realty. We believe that race, color, national origin, religion, sex, familiar status, and handicap should not influence real estate transactions. Title VIII of the 1968 Civil Rights Act memorialized this legal concept. At Go Realty, we follow it not because it’s the law, but because it is right.

And all this sounds great…right up until you find your realtor dodging your direct question about whether a neighborhood is kid-friendly. ”Seriously,” you may be thinking, “you can’t even answer a question about what sort of families live on this street?” That’s right. Please understand that these rules can conflict with information that you care about…we get this! We need your help and understanding that you may need to to do some of the research on your own.

For way too long, real estate professionals in this country neatly carved up towns based on various personal prejudices. With and without their clients’ knowledge. The Civil Rights Act of 1968 says that it is not for the real estate professional to decide these things for their clients. Allowing even subtle “steering” leads to a slippery slope.

I welcome this conversation with agents and clients. Let’s talk about it. Let’s talk about where we draw the line as real estate professionals and where our clients’ due diligence begins. Although at times it may be frustrating for both agents and clients, we live in a better world thanks to this law.