Friday, July 30, 2010

Good's not Good Enough: Exploring Greatness

good-to-greatIs Go Realty a great company?

Over several posts I want to explore that question with you.  I recently finished reading the book, "Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins.  Its a very popular business book, published in 2001.  A lot has changed since then, but the principles are timeless.

Most of the readers of this blog are busy building their sales practice. That's admirable, and Go Realty exists to help you accomplish that very activity.  However, can there be value for each agent from the efforts we collectively make as a company?  What value does the company bring, and how do we make that effort great, impressive, and truly memorable?   What specific qualities and activities are essential?

I hope you will join me in thinking about these questions, posting your answers, and applying the lessons to both your personal business and the business we share.

Next post, we'll start with the topic of leadership. What difference does it make?  Yep that's the question, what difference does leadership make?  Post your thoughts on that subject.  I will follow up with a review of what Mr. Collins calls "Level 5 Leadership."