Thursday, September 10, 2009

Website - Early Draft Just In!

Who is this website for? Our clients. Period. If you are looking for a job and need a "careers" button to find us...we may not be a good fit. If as an agent you need a button on the main page to find our intranet, we failed you miserably at orientation. And if we ever clutter up our home page with information about stocks or the weather...

It's about our clients. What do our clients want? We've asked them. And they have answered. They want to know you will take care of them. They want to know that they are making a good decision for their family. And they want to know what makes us tick.

And that is what we are going to give them. Not more, not less.

The folks at OnWired get this. They explained to me that most people only use 20% of the features of a why not focus on making that 20% really darn good? I agree. Megan, nice job on this first pass at the design. We're onto something.