Wednesday, September 9, 2009

Think Milk Got Different Do it Just

The great ones are simple. And beautiful. Apple's 1998 "Think Different" campaign still warms my heart. "Got Milk" is said to be the #1 most recognized tag line in marketing history. And grammar appears to take a back seat to rhythm.

I really like the ones that are a "call to action"...encouraging us to rise to the next level. Nike nailed it..."Just do it."

The stakes are high. What is Go Realty all about? It's about the next generation of real estate. It's about our clients. It's not about us, or me, or the company. It's about doing things differently. It's about believing in people. Giving the benefit of the doubt. Trust. It's about the future.

How do we capture that?